Get a $100 Visa Gift Card

Register and attend a MAXDigital product demo at NADA Booth #1923C, and receive a $100 Visa Gift Card. Stay to hang out at the MAXDigital sports bar and take advantage of our NADA Special Pricing.

Come see us at booth #1923C

  • Stocked Bar

    Receive drink tokens throughout the conference by participating in any of our many NADA activities. 

  • Over 10+ TVs streaming sports

    Get ready for the NCAA Final Four Championship by catching up on all things sports at our MAXDigital sports bar. 

  • Pop A Shot Tournament

    Compete in an intense tournament of Pop A Shot with prizes for the highest scores each day. 

Education Session: The Art and Science of Selling on Value vs. Price

Presenter: Patrick McMullen

Schedule: Friday 4/1/16 10:30am - 11:45 PM 

Room: N263

The car buying process, as we know it, is changing. Today’s buyers want a simple, fast, and transparent process that focuses on vehicles that provide value and quality. Selling based on price alone is no longer enough. The key question is now: How do you evolve your sales process to successfully engage today’s consumer?

Patrick McMullen, SVP of Customer Success at MAXDigital, will host a session at NADA 2016 to teach dealers how to keep their sales teams equipped and trained to stay in the game and win with today’s all-knowing consumer. He will also share insights from proprietary consumer behavior research, explore the consumer-buying psyche, and leave attendees with strategies and tactics to win the sale and retain gross profit.