Register and attend a MAXDigital product demo at NADA Booth #1923C, and receive a $100 Visa Gift Card. Stay to hang out at the MAXDigital sports bar and take advantage of our NADA Special Pricing.
Come see us at booth #1923C
Receive drink tokens throughout the conference by participating in any of our many NADA activities.
Get ready for the NCAA Final Four Championship by catching up on all things sports at our MAXDigital sports bar.
Presenter: Patrick McMullen
Schedule: Friday 4/1/16 10:30am - 11:45 PM
The car buying process, as we know it, is changing. Today’s buyers want a simple, fast, and transparent process that focuses on vehicles that provide value and quality. Selling based on price alone is no longer enough. The key question is now: How do you evolve your sales process to successfully engage today’s consumer?
Patrick McMullen, SVP of Customer Success at MAXDigital, will host a session at NADA 2016 to teach dealers how to keep their sales teams equipped and trained to stay in the game and win with today’s all-knowing consumer. He will also share insights from proprietary consumer behavior research, explore the consumer-buying psyche, and leave attendees with strategies and tactics to win the sale and retain gross profit.